Thierry Mugler, after a 4 month search for the model to represent his latest fragrance campaign, signed fitness model, Greg Plitt to be the face and body of Angel Men and Ice Men. Thierry says that he was down to about 3 different models when he say a billboard of Greg in lower Manhattan, NYC and told his assistant to find out who the model was in the shot. Greg was flown to meet Thierry Mugler in person just days later and was offered the campaign within a week.
